Privacy Policy

01 Who we are

Wallpapers Dubai is a dedicated wallpaper, custom mural and vinyl wrap brand by LUXE DECOR, operated by LUXE GENERAL TRADING FZC LLC. Our website is wallpapersdubai.ae.

• Website: wallpapersdubai.ae
• Public email: sales@luxe-decor.ae
• Phone / WhatsApp: +971 50 388 3622
• Internal notifications: website enquiries and admin copies may be routed to sales@luxe-decor.ae for team follow-up.
• Service area: United Arab Emirates only.

02 Scope of this policy

This Privacy Policy covers personal information related to:

• Website visitors and users of wallpapersdubai.ae.
• Customers requesting wallpaper, mural or vinyl wrap quotations.
• Customers booking a free home visit or appointment.
• Customers placing an online wallpaper order.
• People contacting us by phone, WhatsApp, email, forms or social media.
• Photos, measurements and project details shared for quotation or service support.
• Marketing, analytics, cookies and website performance tools used on our site.

This policy does not control how third-party websites, payment gateways, social media platforms, WhatsApp, Google, Meta or other external services process data through their own platforms. Their own privacy policies apply.

03 Information we may collect

Depending on how you use the website or our services, we may collect the following types of information:

We do not intentionally collect sensitive personal information unless you choose to provide it in a message or project note. Please avoid sending unnecessary sensitive information.

04 How we collect information

We may collect personal information when you:

• Submit a contact form, booking form, quotation form or estimator request.
• Place an online order through our website.
• Contact us by WhatsApp, phone, email, social media or website chat/link.
• Share your wall size, photos, design preferences or address for quotation.
• Book a free home visit or appointment through our booking system.
• Make a payment or request an invoice/quotation.
• Browse the website, accept cookies, interact with ads or visit pages tracked by analytics tools.
• Leave a review or interact with our Facebook, Instagram or Google profile.

05 How we use your information

We use personal information for legitimate business and customer service purposes, including to:

• Respond to enquiries and provide customer support.
• Prepare quotations, estimates, invoices and order confirmations.
• Book, confirm, reschedule or follow up on free home visits.
• Process wallpaper orders, custom mural requests and installation jobs.
• Assess vinyl wrap suitability, surface condition and sample requirements.
• Communicate by WhatsApp, phone, SMS, email or other agreed method.
• Send internal notifications to our team for follow-up and service coordination.
• Manage payments, deposits, balances, refunds and billing records.
• Improve website design, user experience, product offerings and marketing performance.
• Prevent spam, misuse, fraud, security issues or unauthorised access.
• Comply with legal, accounting, tax, regulatory and dispute-resolution requirements.

06 Consent, lawful basis & customer agreement

We process personal information when there is a practical or lawful reason to do so. This may include:

• Your consent: for example, when you submit a form, request WhatsApp contact, accept cookies or share photos.
• Contract or service necessity: to process your order, quotation, appointment, payment or installation.
• Legitimate business interests: to respond to enquiries, improve our website, prevent spam and manage customer service.
• Legal obligations: to keep accounting records, comply with applicable laws, resolve disputes or respond to lawful requests.

You can withdraw consent for marketing messages at any time. Withdrawal may not affect processing already completed or processing needed to complete an existing order or comply with legal requirements.

07 Online orders, quotations & estimator data

When you use our estimator, quotation builder or online order system, we may collect wall measurements, product selections, design choices, pricing information, customer details, billing details and order notes.

• Estimator data is used to show approximate pricing and help prepare a more accurate quotation.
• Quotation details may be emailed internally for record keeping and customer follow-up.
• Online order details may be stored in WooCommerce or similar website/order systems.
• Customer quotation copies and internal records may include product names, wall details, project notes and PDF quotation links.
• If a quotation is revised, updated details may be sent again to our internal team for accurate records.

08 Appointments and free home visits

If you book a free home visit, we may collect your name, phone number, email address, appointment date/time, service type, location, address notes and any details needed to coordinate the visit.

• Appointment details are used to schedule, confirm and manage visits.
• We may contact you by phone or WhatsApp to confirm availability or request location details.
• If you reschedule or cancel, we may keep appointment history for service and record purposes.
• Booking tools or plugins may store appointment information within the website backend.

09 WhatsApp, calls, email and messages

Many customers prefer WhatsApp. When you click a WhatsApp button or submit a form that opens WhatsApp, the website may prepare an auto-filled message using the details you entered.

• You can review and edit the WhatsApp message before sending it.
• WhatsApp communication is handled by WhatsApp/Meta according to their own policies.
• We may save WhatsApp or email conversations when needed for order history, quotation reference or support.
• Call logs or message history may be used to follow up on enquiries and appointments.
• Do not send sensitive information through WhatsApp or forms unless it is necessary for your request.

10 Photos, videos and project media

Customers may share photos of walls, rooms, surfaces, furniture, cabinets or spaces so we can understand the project and prepare accurate recommendations or quotations.

• Photos may be used to assess wall/surface condition, design suitability, measurement needs and installation planning.
• We may keep project photos as part of the job record.
• Before/after photos may be used for portfolio or marketing only where appropriate and respectful of privacy.
• If you do not want completed project photos used for marketing, please tell us before or during the project.
• We do not intentionally publish private personal details such as exact home address, faces or private documents without permission.

11 Cookies, analytics and tracking technologies

Our website may use cookies, pixels, analytics scripts and similar technologies to operate the site, understand visitor behaviour, improve performance and measure advertising results.

You can control cookies through your browser settings. Blocking some cookies may affect website features such as checkout, forms, booking tools or saved preferences.

12 Marketing, ads and remarketing

We may use customer contact details and website activity to send relevant service information, respond to enquiries, measure ads or show relevant content about wallpaper, custom murals, vinyl wrap and home transformation services.

• We may run ads on platforms such as Google, Meta/Facebook, Instagram or other advertising networks.
• Ad platforms may use cookies or pixels to measure conversions and improve targeting.
• If you message us or submit a form, we may follow up about your enquiry or related services.
• You can ask us to stop direct marketing messages at any time.
• Advertising platforms have their own privacy controls and opt-out settings.

13 Who we may share information with

We do not sell your personal information. We may share necessary information with trusted parties who help us operate our business and provide services.

• Internal team members: sales, support, measurement, installation and admin staff.
• Installers and service staff: where needed for appointments, installation and project completion.
• Website, hosting and email providers: to operate forms, emails, security and storage.
• Payment processors: to process online payments, deposits or payment links.
• Booking and form tools: to manage appointments and enquiries.
• Delivery or transport partners: if needed for material delivery or installation logistics.
• Advertising and analytics providers: to measure and improve marketing performance.
• Authorities or legal advisors: if required by law, dispute, fraud prevention or enforcement of our rights.

We share only the information reasonably needed for the purpose.

14 Payments and financial information

Payment may be handled through online payment gateways, bank transfer, digital payment links or other approved methods. We may store payment status, invoice references, transaction confirmations and billing details.

• We do not intentionally store full card numbers on our website.
• Card payments are processed by third-party payment providers according to their security standards and privacy policies.
• Payment proof, transaction ID or invoice records may be kept for accounting and dispute-resolution purposes.
• Refund or payment dispute details may be retained where necessary to handle customer service and legal obligations.

15 International data transfers

Some website, email, hosting, payment, analytics, advertising, social media or communication service providers may store or process data outside the UAE. When this happens, we rely on the service provider’s security and privacy safeguards.

• Examples may include cloud hosting, email services, payment gateways, Google services, Meta/Instagram/Facebook and WhatsApp.
• Data may be processed in countries with different privacy laws.
• We aim to use reputable service providers with appropriate security measures.

16 How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose it was collected, unless a longer period is required for legal, accounting, tax, warranty, dispute or legitimate business reasons.

• Enquiry records may be kept for follow-up and customer service.
• Order, invoice and payment records may be kept for accounting and legal requirements.
• Project details and photos may be kept to support warranty, after-service or future reorders.
• Marketing preferences may be kept to respect opt-out requests.
• Spam, security or fraud-related records may be kept to protect our website and business.

17 Data security

We take reasonable steps to protect personal information from unauthorised access, loss, misuse, alteration or disclosure. However, no website, email system, messaging platform or internet transmission is completely secure.

• We use website security, access controls and trusted service providers where practical.
• We limit internal access to information to team members who need it for their work.
• We encourage customers not to share unnecessary sensitive information through forms or WhatsApp.
• If we become aware of a data security issue that may affect you, we will take appropriate steps based on the nature of the issue.

18 Your privacy rights

Depending on applicable law and circumstances, you may have rights regarding your personal information. These may include the right to request access, correction, deletion, restriction, objection, withdrawal of consent or information about how your data is used.

• You can ask us what personal information we hold about you.
• You can ask us to correct inaccurate or incomplete information.
• You can request deletion where information is no longer needed and no legal reason requires retention.
• You can ask us to stop marketing messages.
• You can withdraw consent where processing is based on consent.
• We may need to verify your identity before acting on a privacy request.

Some requests may be limited where information is needed to complete an order, provide service, comply with law, prevent fraud, resolve disputes or protect our rights.

19 Children’s privacy

Our services are intended for adults, homeowners, tenants, businesses and customers who can make purchase or appointment decisions. We do not knowingly collect personal information directly from children.

• Parents may order kids’ or nursery wallpaper, but the order should be placed by an adult.
• If you believe a child has submitted personal information without permission, contact us and we will review it.
• Photos of children should not be sent unless necessary and with parental permission.

20 Third-party websites, social media and reviews

Our website may link to third-party services such as Facebook, Instagram, Google Reviews, WhatsApp, payment gateways, maps, booking tools or other external platforms.

• We are not responsible for the privacy practices of third-party websites or apps.
• When you click an external link, that platform’s own privacy policy applies.
• Reviews posted publicly on Google, Facebook or social media may be visible to others according to that platform’s settings.
• We may display public reviews or testimonials where permitted by the platform and applicable rules.

21 Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, website tools, legal requirements, business process, contact details or privacy practices.

• The latest version will be posted on this page.
• The “Last updated” date at the top shows when the policy was last changed.
• Continued use of the website or services after updates means you accept the updated policy.